Seo strategies that work

 Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has three important techniques to improve website position in SERP called Technical SEO, ON Page SEO and OFF Page SEO (Search Engine Optimization).

Let’s explore one by one now.

Technical SEO

This is one-time work that we do in the domain and hosting level. Like installing https for your domain, extending domain registration length, website overall loading time, robots.txt optimization, proper custom 404 error page, etc.,

ON Page SEO (On-Page Search Engine Optimization):

It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly.

Off-Page SEO (Off-Page Search Engine Optimization):

Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques, we can get visibility in search engines. However off-page SEO techniques will help improve your website position in SERP.

Top 15 off-page SEO techniques for 2020.

1. Creating Shareable Content

Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.

2. Influencer Outreach

If you have created any kind of content which is share-worthy, then don’t hesitate to reach out to influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.

3. Contribute as Guest Author

There are a number of good and quality blogs that are open for a guest post from various authors. Write an amazing research piece and reach them with the content for the guest post. Don’t focus on the number of links but rather focus only on quality links. Also, don’t keep posting multiple times on the same guest blog site.

4. Social Media Engagement

A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.

5. Social Bookmarking Sites

Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.

Popular and high PR Bookmarking Websites

6. Forum Submission

Participate in search forums that are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.

7. Blog Directory Submission

Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.

8. Article Submission

Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.

9. Question and Answer

One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.

10. Video Submission

If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality backlinks because all video submission websites have high PR.